Local Company Partners with Dove Skincare
Shampoo and tree houses don’t seem to have much in common. But national skincare company Dove has always seen things a little differently.
When planning the launch of their new Men+Care Elements Grooming line, they did a nationwide search for brands inspired by nature. Treetop Hideaways – located at the foot of Lookout Mountain – stood out as one of the clear examples.
The experiences our guests have are what they wanted to create with their new product,” says co-founder Andrew Alms. “They approached us about partnering to build a second treehouse to highlight their new ‘nature-inspired’ line.
According to Dove, their new products are aimed at providing "a transformative feeling of freshness" and feature a combination of premium ingredients including Minerals + Sage, Charcoal + Clay, and Mineral Powder+ Sandalwood.
From the charred wood paneling to the living sage wall, every element of the treehouse was designed with the new line in mind. The bathroom will feature an open-air skylight over the shower and incorporate natural materials such as charcoal and clay. The new treehouse was designed by master builder Pete Nelson of “Treehouse Masters.”
It's been a great experience to work with their team in developing a treehouse that highlights these various Elements and we can't wait to show it off!” says Alms.
The Elements Treehouse will be officially announced in a special ceremony this Saturday, April 22 at the property. From 5:30 until 10 pm there will be property tours, construction tours, build demonstrations, an herb planting station, food, a bonfire and s’mores.
Gift bags will also be available, featuring samples of the line’s 11 new products including shampoo, body wash, body bars and deodorants.
Alms founded Treetop Hideaways with business partner Enoch Elwell, opening their first treehouse lodge in 2015. The “part camping, part glamping” hotel in the trees has enjoyed tremendous success through Airbnb.
Treetop Hideaways will remain sole owners of both treehouses. As part of the partnership, Dove will invite guests to visit the new Elements treehouse as a way to highlight their products in a natural environment.