The New Lookout Mountain Village
If you’ve driven past the Lookout Mountain shops you may have noticed a new addition out front. The row of shops, restaurant and businesses is now branded as Lookout Mountain Village, made official by a black and white sign hanging from the center lamp post.
Branding and signage has been a long-time goal for Lookout Mountain’s business owners. They hope in particular it might attract tourists from Rock City and Ruby Falls, which often never find their way to the Mountain’s business district.
The project was spearheaded by Vanessa Cullars, who has worked at Yessick’s since it opened and at Twig’s gift shop before that. She approached Town Hall about naming the business area and beautifying the sidewalk with flowers.
“I’m excited to see the sign finally go up and hope that we can move forward with plantings this spring,” she says. “I think it will energize the area and hopefully get people excited about exploring an area of the mountain they may normally not see.”